As a result of the research, Pepsi decided to launch new, larger, and more varied packages of their soft drinks, : 43–44 including the two-liter bottle Sculley worked with DuPont to develop. Sculley initiated one of the company's first consumer-research studies, an extended in-home product test in which 350 families participated. : 30 In 1970, at the age of 30, Sculley became the company's youngest marketing vice-president. Sculley joined the Pepsi-Cola division of PepsiCo in 1967 as a trainee, where he participated in a six-month training program at a bottling plant in Pittsburgh.
Sculley received a bachelor's degree in Architectural Design from Brown University and an MBA from the Wharton School of the University of Pennsylvania. Mark's School in Southborough, Massachusetts. Sculley and his brothers spent much of their childhood in Bermuda before moving back to New York. Sculley was born in New York City, the son of Margaret Blackburn (Smith), a horticulturist, and John Sculley, Jr., a Wall Street lawyer. Sculley was portrayed by Allan Royal portrayed in the 1999 TNT television film Pirates of Silicon Valley, by Matthew Modine in the 2013 film Jobs and by Jeff Daniels in the 2015 film Steve Jobs. He is currently Chairman of the PeopleTicker and SkillsVillage. Sculley is currently invested in and involved with a number of high-tech start-up companies, including 3CInteractive, Zeta Global, Inflexion Point, Mobeam, OpenPeak, x10 Credit, Pivot Acquisition Corp., nextSource and WorldMate. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies. Sculley is recognized as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca-Cola. When Sculley left in May 1993, Apple had $2 billion in cash and $200 million in debt.
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But Sculley ultimately was forced to step down as Apple CEO because he was opposed to licensing Macintosh software and was talking to Goldman Sachs about splitting Apple into two companies. Others say that the "two clashed over management styles and priorities, Jobs focusing on future innovation and Sculley more on current product lines and profitability". His stint at Apple remains controversial due to his departure from co-founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers. Sales at Apple increased from $800 million to $8 billion under Sculley's management, although many attribute his success to Sculley joining the company just when Steve Jobs' visions and Steve Wozniak's creations had become highly lucrative.
In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million. on April 8, 1983, a position he held until leaving in 1993. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups.
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